Design System Rebrand Strategy + ImplementationBringing Change to Optum
Adopting Tokens and Figma Variable Modes, I successfully scaled Change Healthcare’s legacy B2B system to meet Optum’s enterprise standards. This helped increase adoption, improve accessibility and speed to market while keeping product timelines intact.
RoleSenior Product Designer, Design Systems Lead
TeaM1 engineer, 1 part time UX designer, 1 Brand representative
Scope3 libraries, 150+ components, 12+ teams, 30+ products
OverviewBackground
At Change Healthcare, I maintained and evolved UICL, a legacy design system with 100+ components used by 35+ teams that served hundreds of users across our product ecosystem. It was stable, widely adopted, and central to how our teams shipped work.
What changed
When Optum acquired Change, our legacy products needed to align quickly with a new enterprise brand, accessibility expectations, and design ecosystem. This shift set the stage for a full system transition.
The landscape
The acquisition introduced new partners across brand, accessibility, UX, and engineering. Building trust, learning their standards, and establishing strong working relationships became essential before any system decisions could move forward.
Considerations
The rebrand needed to scale across dozens of teams working on different timelines. It was equally important to protect existing workflows, avoid disruption to active builds, and ensure product teams felt supported throughout the transition.