From independent to enterprise

Change to Optum Rebrand

Before After
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Before
After

My role

Senior Product Designer - Design Systems Lead

My team

1 part time UX support designer, 1 Product Director, 1 engineer, 1 content writer

Duration

1 year to implement, adoption is ongoing

Tools

3 rebranded Figma libraries, core to component token sets, design & handoff documentation, designer-friendly rebrand handbook. Migration support.

Figma, Tokens Studio, Stark, Airtable

Deliverables